The Opportunity

Poised for Growth

The female economy is the world’s largest, fastest-growing market.

Women are in control.

They’re influencing most household purchasing decisions, including where to bank and invest.

0 %
of buying decisions made worldwide (Deloitte)
$ 0 T
controlled globally as of 2020 (BCG)

Women are smart wealth accumulators.

They’re creating and controlling more of their own wealth.

0 %

of global wealth owned, 42% of it from their own salaries (BCG)
0 %

rate of growth in wealth, compared to 5.8% for men (HBR)
$ 0 T

in inherited intergenerational wealth by 2060 (Boston College)

Women are getting down to business.

They’re starting and growing businesses at significant rates.

0 %
of private businesses owned (World Bank)
0 %
increase in entrepreneurship rates over last 2 years (GEM)

Growth Drivers

Untapped Potential

The female economy is a bigger growth market than China and India combined. But the financial services industry is still only beginning to unlock its full value.

Women are Underserved

Most aren’t satisfied with the quality of financial services they receive.

73% are unsatisfied with their financial services providers (BCG)

71% are dissatisfied with service they receive from investment, insurance and credit card providers (BCG)

70% believe wealth managers should tailor their approach to women (BCG)

80% believe investment marketers don’t understand their needs (Deloitte)

Women are Unserved

And some don’t have access to financial services at all.

15% lower likelihood than men to have a bank account at a formal financial institution (Findex)

20% lower likelihood than men to have borrowed formally from a financial institution (World Bank)

US$1.7 trillion finance gap for women-owned micro, small and medium enterprises (World Bank)

68% of women-owned SMEs with credit needs are unserved or underserved (IFC)

A Win-Win Business Opportunity

Financial institutions can grow their profits by accelerating women’s financial power.

Diversity and Inclusion

The Results Back It Up

1 %

of an Alliance member’s retail and business banking revenue comes from women-centered financial offerings.

1 %

of private sector leaders see profits rise as a result of advancing women’s financial power.

1 %

average non-performing loan rate for our members’ female clients across all segments — 53% lower than the rate for men.

1 %

of customers at our member organizations are women — indicating room for growth.

What Members Say