Research & 

On the Cutting Edge

The Financial Alliance for Women collates the results, research, experience and advice of members with successful Women’s Market programs, as well as conducts market intelligence research on the female economy.

Our resource library features publicly available findings from the Alliance and our members, as well as third-party research reports and other relevant studies on the female economy. Proprietary information products designed to help members build a profitable Women-centered strategy are stored in our

password-protected portal, The Vault. Documents housed in The Vault offer a wealth of knowledge on designing and implementing a Women’s Market program at scale, including examples of successful Customer Value Propositions, effective marketing collateral and exclusive market research.